The sourcing of flowers, a perishable product that has specific needs, is a more complex matter than you may think. This post will explain the source options, their touch on seasonality and sustainability within the floral industry and explain how florists operate with meticulous timings, processes and conditions to ensure your flowers look their very best for the intended wedding, event or moment.

Weddings can often leave a trail of waste and now more than ever couples are exploring ways to have an environmentally conscious approach to their celebration. As a floral designer deeply rooted in the values of sustainability, I feel that our connection to nature deserves the utmost care and respect, for we are, in essence, bound to its delicate balance.

So, aiming to inspire a greener narrative, a collection of like-minded creatives came together at the enchanting Wickerwood Farm in Sussex for a collaborative shoot, to demonstrate that being sustainable doesn’t mean you’ll compromise on style or sophistication.