The sourcing of flowers, a perishable product that has specific needs, is a more complex matter than you may think. This post will explain the source options, their touch on seasonality and sustainability within the floral industry and explain how florists operate with meticulous timings, processes and conditions to ensure your flowers look their very best for the intended wedding, event or moment.

Weddings can often leave a trail of waste and now more than ever couples are exploring ways to have an environmentally conscious approach to their celebration. As a floral designer deeply rooted in the values of sustainability, I feel that our connection to nature deserves the utmost care and respect, for we are, in essence, bound to its delicate balance.

So, aiming to inspire a greener narrative, a collection of like-minded creatives came together at the enchanting Wickerwood Farm in Sussex for a collaborative shoot, to demonstrate that being sustainable doesn’t mean you’ll compromise on style or sophistication.

The beauty and benefit of the British flower movement.

The movement towards a more sustainable floristry industry is gaining momentum, and across the UK the network of artisan flower farmers is growing. With many consumers and suppliers growing ever more conscious of our impact on our planet, reducing the consumption of imported blooms in favour of British is a great way to tread a little lighter on our natural world. In this feature I delve deeper into the benefits of using British and share some images of a favourite Sussex cutting garden.

Take a peek inside the floral studio we built

Why choose a foam free florist?